What We Heard

Thank you for your feedback!


We highly appreciate everyone that provided us with valuable feedback regarding the multi-family residential development.



outlines the broad reach of the communication tactics and stakeholder engagement participation used in this project.

In keeping with facilitating an inclusive and transparent process, a mixture of face-to-face, virtual, and place-based methods were used. These ranged from personal flyer deliveries to residents around the site, to soliciting feedback via online webforms and having attendees respond to proposed designs via storyboards.


Engagement Reach

circulation* = 23,600+/-

The total number of times the Five Eleven project was likely exposed to the public.

awareness* = 4,000+/-

Based on circulation, the likely number of times that the message is noticed.




Engagement Participation


“Website visits”:

Unique visits to www.fiveeleven.ca across both phases of engagement.

Engagement Sessions

The number of participants that attended two, in-person consultation sessions.

Place-based tools

The number of responses collected on sounding boards at the pop-up booth and open house.

Online tool

The number of unique submissions received from visitors to the above-mentioned project website.

Face-to-face tools

The number of unique submissions or comments made by participants during personal flyer deliveries/door-knocking, presentations, and personal interviews.


Response to Community

The following is a response to the summary of concerns that have emerged through our community engagement process to date.

  • Site design

    1. Appearance-material: Want something that provides a smooth visual transition between Kensington on the Park (KOP) on the east and Ezra on the west.
    We are pleased to see that the comments do not ask us to transition to low-density housing, but it does ask for a visual/aesthetic transition between Kensington on the Park (KOP), and Ezra. Over time the rest of these blocks will be developed, with potential additional heights provided at corner locations. The proposed development, a 6 storey building, acts as the perfect intermediate solution between the modern 8 storey Ezra, and the more traditional KOP. With building step-backs and the definition of other features that contribute to general form and shape, we will provide a sensitive transition to KOP. Through the additional mix of traditional materials such as brick, complimenting a more modern palette, our site will provide a perfect transition between Ezra, and future development on the block.

    2. Community character: Not overly modern/not too boxy, with good mix of material emphasizing brick/masonry.
    As previously mentioned, we will use materials that pay tribute to the character of some of the traditional elements of the community. E.g. brick. Furthermore, we are providing a rhythm along the street through features that create a series of vertical elements similar to the scale of the infill housing within the community. We will also incorporate design features such as a strong cornice line (a protruding horizontal trim/molding located at the top of wall) above the second storey, and a subsequent change of façade materials.

    3. Shadowing/height: Concerned about losing sunlight to west facing patios and ground-level garden space in KOP & also to row of houses on the south-side of 5th Ave NW.
    Through shadow studies, we have determined that there will be some shadowing on some of the West facing units of KOP. As the shadows are West, the sun will be quite low, and through shadow studies, we have determined that manipulating the massing of the upper stories on our site will have no significant impact on the shadowing of these balconies. It should be noted that the sun in the summer months sets Northwest, meaning that past 6PM little shadowing will be cast form our building. In this case, the trees in Riley park will continue to shade these balconies, as they always have. Overall, there will not be much shadowing before 4 pm and after 8 pm year-round. For more information, please refer to our Shadow studies.

    4. Building setbacks: Emulate something between those of KOP and Ezra.

  • Mobility

    1. Parking: Provide enough on-site parking for residents and visitors too.
    We are constantly attempting to navigate the tension between the desire of the City to provide less parking, and communities, which typically want more. Although we expect a significant parking relaxation being granted by the City due to location and proximity to transit networks, such as an LRT station, we will be seeking only a small relaxation of 5 stalls. The parkade is maximized at one storey and will provide adequate parking at this location. The cost of an additional level of parkade could only be offset by additional units and density, resulting in a larger project with greater impact on the community.

    2. Bike Lanes: Those on north-side of 5th Ave NW take away visitor parking for maintenance vehicles & visitors to single-detached units.
    Although it is unfortunate that bike lanes along 5th may have impacted the availability of street parking for some residents, bike lanes fall outside of the scope of our work, and we recommend that concerned residents contact the Ward 7 office for further discussion. It should also be noted that permit street parking will not be available to residents in our development, as permits are not granted to multi family projects.

    3. Pedestrian realm: Attractive and consistent appearance along 5th Ave: wide sidewalks, tree lined street, traffic-calming + slowing designs, clear crossings.
    We will work together with City staff, community association, our landscape architect, and developer to come up with a meaningful pedestrian experience. We will be exploring various design options such as boulevard trees, that can be planted at the front, and will create a landscape buffer using a mix of hard and soft landscaping options to create a transition between the public space of the sidewalk, and semi-private patios. While we will work toward designing a great sidewalk that provides a safe environment for pedestrians, the traffic on 5th, already limited to 40km/h, is outside the immediate scope of our work.

  • Accessibility

    1. Affordability: Can a regular working family afford units here?
    This project is planned as a rental of a reasonable standard. This means market rates will be set and may not be consistent with everyone’s notion of affordability or obtainability. As a simple answer to the question: “Can a regular working family afford this?”; most families can, but not everyone.

    2. Family-friendly housing provision: 3 bedroom units are important in attracting younger supplies who are in short supply in the area. Will contribute to wider community vibrancy.
    It is our intent to provide a limited number of 3-bedroom units. Although the market often pushes growing families into single family, townhouse, or row-house development, we will still offer the options of 3-bedroom units.

    3. Age + ability-friendly: Can seniors and those with physical impairments access this? Consider having some senior-specific design units on the ground floor.
    The building is going to have barrier free access from the street, and the parkade will have an elevator. While we are not planning on providing adaptable units at this point, however, with an elevator, great lighting and generous corridors, this building will accommodate most people with limited mobility, including many looking to age in place.

  • Site-Riley Park interface

    1. Safety-features: Non-intrusive lighting.
    We’ve heard complaints from area residents about light pollution from the Ezra, which necessitated the purchase of window shading. Therefore, we will collaborate with our lighting consultant to ensure dark sky lighting design for the exterior, meaning little or no light will spill past our property. We will also address potential SPTED (Site Protection through Environmental Design) issues through designing strategic lighting and increasing eyes on the public space.

    2. Traffic + speed management: Measures that limit non-local traffic and lower vehicle speeds.
    The traffic on 5th, and any calming that may be desired, fall outside the scope of this development, as noted previously. We will provide a safe zone for pedestrians around our site. Furthermore, as the rear lane is narrow, and we are prepared to pave it, we are willing to place some traffic calming measures there, if so desired.

    3. Aesthetics: Paving, attractive colors, mural space.
    We will work together with City planning and design teams and our landscape Architect to provide an attractive and meaningful urban context through paving patterns, colours, and a mixture of soft and hard landscaping. The focus will be on the site faces fronting on 5th as well as Riley Park.

    4. Complimenting mobility: Provide bike and visitor parking.
    As this is a prime location for alternate modes of transportation, we will meet and exceed requirements for bicycle parking.

  • Infrastructure

    1. Sewers, pipes, etc.: Can existing sewer and water infrastructure handle this increased load?
    All infrastructure will be analyzed by City staff, reports will be provided by our Civil Engineering consultant as required to determine adequate sizing. If service size is deemed inadequate, the developer will have to pay for upgrades accordingly. All of this will be determined before the release of the Development Permit.

  • Density

    1. Increased traffic: Concerns about increased traffic along 5th.
    It is our understanding that the City did some traffic analysis at the time of rezoning for these parcels, in line with ARP policies. As this development is modest, it will not have a significant impact on traffic in the area.

  • Construction externalities

    1. Increased congestion: Construction vehicles moving through narrow side-streets (11th 11A and 12th in particular).
    2. Noise: Increased decibel levels throughout construction period.
    The developer will also be the contractor for this project. Our team is skilled and has extensive experience with tightly constrained inner-city sites. While construction of this building will have some impact on nearby residents, we will do our best to minimize this. For example, permits for lane closures will have to be requested, and noise bylaws will have to be adhered to. It is also our recent experience that most contractors and sub-contractors are acutely aware of the need for sensitivity when working in an area near families and behave accordingly.

  • Discretionary uses

    1. Small restaurant-style retail: Small café that will primarily serve street residents & visitors to Riley park.
    There is some desire to include a small café or restaurant fronting Riley Park. While we love this idea personally, it is not a viable business plan and would complicate this application significantly. Some of the reasons include:

    • The lane and row of trees create a strong boundary between our site and the Park,
    • It is too removed from the highly dense Kensington Retail strip,
    • It would complicate loading, waste and recycling pick up and visitor parking in the lane.

    In summary, any sort of retail use would be a better opportunity for a lot that is not mid- block like ours.

Click here if you're interested in seeing all the original verbatim feedback (general and precedent specific). All identifying markers removed in the interests of privacy.